Energy Sector SEO Services

Energy Sector SEO Key Takeaways

• Energy sector businesses require an SEO partner with experience within the sector 

• SEOs working on energy-related projects must walk a line between customer needs and business needs

• North West SEO has delivered organic success for key energy sector players

​

Why Energy Sector Businesses Need Organic Traffic

Organic traffic simply means when customers come to you through non-paid channels, and having search engine visibility is essential for acquiring customers this way. While PPC campaigns drives traffic, an over-reliance on PPC quickly makes up a large portion of your marketing budget. Investing in an organic traffic specialist will alleviate pressure on your marketing team by driving sales converting traffic to your most profitable pages. Nothing beats referral traffic, but, good word of mouth needs to start with a brand new customer. 

​

How We Can Help Improve Your SEO?

North West SEO can help you build up your existing website's visibility on organic channels like Google, Bing, ChatGPT and Gemini and make you relevant for searches your customers are making, in the areas of the country you’re keen on working in. We work on an affordable daily rate, but we can spread the workload to ensure a cost-effective price your your SEO project. We focus on two pillars:

​

Increasing existing traffic 

We will help you find new traffic by researching content gaps and creating new energy-related content that drives converting customers. When it comes to content creation we do not believe in vanity traffic - we look for opportunities to drive additional unreached customers to your site, and avoid traffic that is high in volume, but is usually a school child researching for homework. We will also work on your sites technical SEO to improve existing pages' relevancy for the queries they are targeting by auditing your site to ensuring titles, meta descriptions, canonicals, internal linking and rich snippets are all optimised.

​

​Solving ongoing SEO issues

We're also adept at solving immediate SEO problems, and that's usually the reason most clients reach out to SEO specialists. If your website has been affected by a recent Google update, if your SEO rankings are falling, if your traffic has dropped overnight, or an SEO migration has affected your organic visibility, as so aften happens, then North West SEO has the experience under its belt to audit and troubleshoot and create and execute an SEO recovery plan.

​

Arrange a free discovery call with North West SEO today to learn how we can help you find SEO success.

 

What Energy Sector Businesses Can North West SEO Help?

North West SEO is able to help any business in the energy field with an existing website that wants more visibility on organic search platforms, such as Google, Bing and even ChatGPT. We’ll aim to make you visible for searches from relevant customers, such as [service] in [your area], and [service] near me, and any other sales generating keyword. Our focus is on generating revenue earning leads, not vanity traffic. 

 

We’re able to help:

 

• Energy suppliers

• Energy and utility brokers and TPIs (third party intermediaries)

• Energy procurement businesses

• Fuel and oil suppliers​

• Gas suppliers

• Lubricant suppliers

• Renewable fuel suppliers

• Solar panel installers

• Niche businesses in the energy sector

​

SEO For The Energy Sector Explained

Energy SEO requires understanding the energy industry in detail, most importantly how to position a business to customers. While much of the details of SEO remain the same regardless of sector or industry, there are nuanced elements and industry knowledge that comes from working within this sector over years.

​

For instance one challenge in energy is prices are not fixed like an e-commerce business. For many energy businesses, prices fluctuate daily and depend on the amount being consumed, and there are other add-ons to a price to consider besides VAT, for example commercial energy has Climate Change Levy (CCL) carbon levy added to it that must be taken into consideration.

​

Fuel suppliers need to consider where the customer is in relation to the fuel depot that will send the fuel, not just how much the customer is ordering, and this will impact the final price. SEOs optimising fuel and oil websites need to understand the specifications each product must meet and how small differences can have a big impact.

 

When companies give accurate quotes online, those quotes are often used by competitors to undercut, so the sector prefers to not give full prices unless they are confident that the quote they offer online cannot be beat, or is worth other competitors seeing these.

​

The challenge for the organic traffic specialist, like North West SEO is to meet the two in the middle: the customer that wants to see a price as early as possible, and the business that knows prices given over telephone convert at the best rate, and that an online purchase experience converts badly as people will window shop indefinitely.

​

Our Energy Sector Experience

North West SEO and has extensive energy industry SEO experience through in-house for the leading North West-based energy businesses and their website portfolios. Our energy industry experience covers several highly competitive sectors, primarily in commercial energy price comparison and fuel and oil distribution. As we understand the industry, we know how to use customer queries to drive additional revenue.​

​

Energy Brokers, Energy Comparison Sites & TPIs

North West’s energy broker and energy comparison site experience includes leading brands in the B2B TPI segment as well as domestic energy comparison sites. As part of a dedicated in-house SEO team we focused on driving lead generation to multiple sites. We kept core pages updated and conducted keyword research to plug gaps, launch new products and services, and kept technical SEO in line with best-practices.

• Love Business (formerly Love Energy Savings As part of the in-house SEO team, we managed the website portfolio for the UK’s leading business utilities comparison provider. This included day-to-day SEO work, but also planning SEO migrations and update recovery and ranking recovery for newly acquired brands..

• North West SEO TPI experience: North West full list of SEO experience for business energy sites includes:

  • Love Business, Love Energy Savings, Business Electricity Prices, British Business Energy, Business Energy.com, Energy Helpline, SwitchWhiz, Dealtopia, Power Compare.co.uk, and Exchange Utility.

• North West SEO energy supplier experience: Crown Gas and Power

Fuel & Lubricant Distribution

North West SEO has experience in delivering SEO performance for fuel and lubricant suppliers in North West England. This competitive sector was challenging due to it being largely price-focused, which necessitated a tailor-made SEO strategy for SERP success.

• Crown Oil Group: We worked with the in-house SEO team to drive rankings for the Heywood-based fuel supplier. We worked with them to create guides, fuel specification pages, lubricant PDPs and oversaw the SEO aspects of the launch of HVO fuel, a flagship product.

• Additional fuel and oil website experience:

  • Speedy Fuels, Nationwide Fuels, Beesley Fuels, Star Oil, Birlem Oils, and Ingoe Oils, Crown Energy, Crown Oil Environmental

​​​

Who Is North West SEO?

North West SEO is a freelance SEO service run by Pana Markides, who has 10 years of experience building rankings for local businesses around England's North West, including Bolton and companies across Lancashire., with extensive experience in the fuel and oil sector and commercial energy comparison. Outside of his full-time work as an in-house SEO expert, he helps businesses of all kinds grow their online presence and be more successful through SEO.

 

Get in touch today to discuss your energy sector business' SEO requirements.