Organic Traffic Specialist Service

What is Organic Traffic?

Organic traffic is website traffic you naturally acquire through users' use of search engines. Specifically, it is the traffic you are not paying for through search engines' sponsored listings. Typically, if you rank high enough for the keywords or queries searchers use, and they click the result most relevant to them (hopefully yours), then they are referred to your website to learn more, or make use of your website.

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Traffic Channels - A Brief Overview

There are 18 default channel groups on Google Analytics (GA4) that marketers can track. They tend to come in three main types: Direct, Organic and Paid, and each of these have their own sub-types. The most common sources of users for websites will be the below nine:

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• Affiliates - this is traffic from websites with an affiliate link to your site. Typically they will be paid a commission to funnel traffic to your business.

• Direct - this is traffic directly to your website (or as is often the case, the channel is murky and has been listed as Direct)

• Organic Search - Our expertise here at North West SEO, traffic from organic listing on search engines such as Google and Bing.

• Organic Shopping - Non-paid traffic from marketplace listings

• Organic Social - Non-paid traffic from social media platforms

• Paid Search - Otherwise known as PPC, this is traffic from paid listings on search engines.

• Paid Shopping - Paid traffic from marketplace listings

• Paid Social - Paid traffic from social media platforms

• Referral - Traffic through users clicking links on external websites. LLM traffic lives here, unless your analytics has a dedicated Channel for AI. 

• (Not set) - bonus channel! To ensure privacy, low volume traffic is often concealed as (not set). We don't know who they are, where they're from and what they're doing.

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Organic Traffic Versus SEO: What's The Difference?

Organic traffic and SEO are closely related. Organic traffic is the correct term for the kind of traffic that SEO looks for. SEO is the generic name for the process and strategies you would use to acquire organic traffic.

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At North West SEO, we prefer the term 'organic traffic specialist', because it encompasses organic traffic from AI chat bots that are growing in popularity.

 

So while SEO gurus online will use terms such as AEO, GEO, LLMEO to try to differentiate SEO from LLM traffic, for us it's all a source of organic traffic and our experience working across all sources within this channel help us deliver success for businesses of all sizes. 

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Is Social Media A Form Of Organic Traffic?

Traffic acquired through social posts is organic if it isn't a sponsored post. It is not Organic Search Traffic, and so requires specialised strategy. If you're looking to grow your social traffic, then speak to us to formulate a dedicated social media plan.

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Organic Traffic Sources

• Search Engines

  • Google Search​

  • Google AI Mode

  • Bing Search

  • DuckDuckGo

  • Yahoo

  • Yandex (Russia) 

  • Baidu (China)
     

• LLMs/AI Chatbots

  • ChatGPT

  • Perplexity

  • Microsoft Copilot

  • Google Gemini

  • Claude
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• Other Sources

  • Google Maps​

  • Google Discover (mobile only)

  • Bing Maps​

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Organic Search Traffic Strategies

The strategy to increasing your revenue-earning traffic from organic channels varies from website to website. The general strategy involves traditional SEO, and ensuring every page on your website answers your customers questions, and that pages avoid overlapping with one another. This is achieved through keyword research and optimising pages to a set of target keywords. If necessary, redundant, non-performing pages are merged into stronger alternatives to clarify signals to search engines.

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We will also ensure your website meets best practices to be referenced in LLM results, as well as traditional search engines.

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Once theses basic boxes are ticked, we will look to grow traffic through creating new revenue-driving pages based on keyword-researched content gaps.

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For brick-and-mortar businesses, local SEO best practises also need to be followed to ensure local customers find your business.

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What Businesses Need An Organic Traffic Specialist?

Every business that operates online will rely on the organic channel in various degrees. If you are a high traffic business, such as a lead generation website, and are unhappy with high PPC spend, and wish to reduce the cost of acquiring customers, then SEO and organic search strategies is essential, no matter the scale of your business. If you are a small business that relies on direct traffic through word of mouth, such as an entertainer or performer, a tutor or instructor, or someone with a side hustle, then investing in organic traffic can help you reach new customers.

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How Can We Help You Generate Organic Traffic?

North West SEO is aimed at businesses that have not been able to dedicate resources to SEO and organic traffic channels, whether that's by taking on an agency or hiring a full-time SEO expert. Our fractional SEO approach allows us to deliver a cost-effective organic traffic growth proposition that meets the scale you need.

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North West SEO is Bolton-based SEO service that knows all about helping businesses of all sizes achieve their business goals through organic channel marketing. Contact us today to discuss your website requirements.

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Page by page

Simply provide us with a list of URLs you want us to focus on, and we'll work with you to confirm target keywords and target topics. We'll quote you according to our pricing system and provide a time-scale, with payment due once work is handed over (we can guarantee we will do work for you, we can't guarantee improved rankings). We can handle everything in your CMS for you, or send you an itemised list of actions and documents with ready-to-go content if that's easier.

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We'll monitor the target keywords for 3 months after everything is live to ensure that there has been a positive impact for you, making small tweaks where we need to.

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​Project by project

Do you have a one-off project that need the assistance of a dedicated SEO? Let us know and we'll work to ensure that SEO best practices are followed. It could be:

• Migration planning

• Product range launches

• Updating out-of-date content where rankings are now falling

• Algorithm update recovery

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We will quote you a price and time-scale based on the specifics of the job, and while rankings cannot be guaranteed, work can, so payment is taken on publishing of final action.

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We'll monitor for 3 months following project completion to ensure everything is satisfactory, and we'll be available for small changes as required.

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Whole website

If your whole website needs to meet SEO best practice to find revenue-earning traffic, we'll audit your site to find what pages work and what pages don't work for you. We'll identify what needs to be pruned, and what needs to be worked on. We'll find technical SEO opportunities too.

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Depending on the size of your site, and the scope of the job we will quote you for three month sprints.

 

Our SEO Services

Local SEO

A Google Business Profile is a powerful tool to ensure you are visible for 'near me' and 'in [location]' searches. North West SEO will ensure you are visible in searches with local intent and on Google Maps.

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Content

We will craft keyword-researched content that will rank for the queries your customers are making every minute of every day.

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Technical

We will carry out technical SEO tasks that ensure your website is error-free and pages are easy to discover, to index and to rank.

 

Where We Market Your Website

Search Engines

• Google Search

• Google AI Mode

• Google Maps

• Bing

• DuckDuckGo

 

LLMs

• ChatGPT

• Perplexity

• Google Gemini

• Claude

• Microsoft Copilot

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Contact us today by filling in the form above and let us help you.