About North West SEO
North West SEO was set up in July 2025 out of a drive to help businesses navigate a fast-changing organic traffic landscape. Google search results had pivoted towards an LLM focused interface, and the result was that websites that had relied on free traffic from Google were seeing their traffic diminish. The gaining popularity of LLMs like ChatGPT also caused uneasiness for business owners that struggle to see where to focus their marketing efforts.
In all of this, marketers and gurus throw around terms like AEO or AIO or GEO to confuse clients about SEO, when really it is all simply organic traffic with a focus on the referral source. And LLMs make up less than 1% of organic traffic, and as little as 0.05%.
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In fact, SEO tool Ahrefs has revealed that while 27% of traffic to over 112,000 websites comes from organic search, just 0.4% came from AI assistants like ChatGPT (as of August 2026).
The traffic is still organically earned (so, not paid for through ads), and whether your traffic comes from Google, or Bing; ChatGPT, Perplexity or Gemini, the fundamentals of optimised content that coherently and succinctly answers users' questions are the same.
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We believe that success in SEO comes from being as helpful and transparent to your customers as possible, with as fair pricing as possible. They will trust you more, and will purchase from you as a result.
North West SEO team
North West SEO builds on years of in-house experience for some of the leading companies across the North West of England.
Head of SEO
Pana Markides
Pana Markides has been active in SEO since 2013, and has held SEO roles at companies that are leaders in their niches, and delivered SERP success to all of them. He has been a key part of the SEO teams of Love Energy Savings, Crown Oil Group, Hippo Motor Group and CPC Farnell. As Head of SEO at North West SEO his aim is to be an SEO consultant that helps businesses achieve organic traffic success through SEO best practice.
