SEO Services

Side Hustle SEO

Don't give up the day job, but let us help you get the most out of your side hustle, whatever that is.

Whether you earn a little extra on the side as an e-commerce business, a lead generation business, or offer your services for a fee, we'll work with you find customers that are searching for your servicers on search engines.

Send us a message today to find out exactly how.

Get more sales. Today.

SEO For Side Hustles - Get More Business Today

SEO is a cost-effective way of generating extra business for your side-hustle or second-income business. At North West SEO, we are experienced in improving rankings for the keywords your side hustle's potential customers are searching.

We don't pretend to have the magic bullet, but we work to optimise content and technical SEO in order to make the site clear to understand to all the engines that crawl your site. Through this tried and tested SEO strategy your side business can expect to see gradual improvements in revenue-earning traffic.

What Is A Side Hustle?

A side hustle is any business that isn't your primary income, and generally these secondary businesses provide supplementary income. It could be a lead generation business earning commission from a sales partner, or an e-commerce store selling handmade items, or stock from a third-party. It could be a publishing website earning money from display advertising. You may be a salaried employee, or an business owner with an established primary business running secondary endeavours as a hobby.

Regardless of what your business does or why you do it, the path to financial independence comes from your secondary income exceeding your primary income. Don't quit your day job, until the second job becomes more financially fruitful.

SEO and organic traffic in general is a powerful tool in achieving this. You may not have the time to optimise your website to ensure you're maximising revenue-making traffic, and your side-hustle may not be earning enough to justify an in-house SEO just yet. But the team at North West SEO has the time and the expertise to work on your site and ensure you are seeing maximum impact from organic traffic, whether that'd from Google, Bing or ChatGPT and other LLMs.

Side Hustle SEO Strategy

The SEO strategy for a side-hustle business aims to maximise results for minimal work and spend. While the range of actions is going to be the same as a full-time SEO, as a SEO consultancy working on your side hustle, we know how to select the actions that will 'move the needle' the most.

Our customers frequently wish to ensure a high-revenue page is delivering as much as it can, so our work is focused on improving that page as much as possible. We believe it's better to improve a strong page by 1% than it is to improve a weak page by 10x, and experience tells us we are correct. We do this through:

Keyword research: Auditing the keyword optimisation of the pages we have been briefed with. We'll take on keyword research to ensure your pages are targeting the most-searched keywords.
Optimising headings: We will take our research findings and optimise your pages' headings for most-searched keywords.
Content enhancement: We will undertake to enhance the existing on-page content to ensure your page is answering as many questions as possible as concisely as possible. This is helpful to humans, search engines and AI chat bots.
Internal linking: We will improve internal linking to your high priority pages, to ensure it is as clear as possible which pages are most important.
Backlinks: Your important pages need back links to showcase how they are trusted by the larger world, so we will work wit you to achieve links from external websites to your page.

Side Hustles We Have Helped (Case Studies)

North West SEO has a track record of helping private second-income businesses from all walks of life. No matter your side hustle, we want to help you succeed.

Freelance Graphic and 3D Designer

We helped a solopreneur rank for competitive 3d design keywords and provided PPC assistance, helping to win them e-commerce clients and clients in the feature film industry.

Freelance Bicycle Tour Guide

We helped a cycling enthusiast set up a private website for a bicycle tour guide business in a bustling touristic seaside location. Customers were able to find him directly and book in advance while planning their holidays, instead of relying solely on word-of-mouth and referrals from local hotels. This delivered stability and peace of mind.

Freelance Reading Tutor

A remedial reading instructor for children was struggling with bookings, relying on word-of-mouth and referrals from contacts at schools. We provided local SEO support to give her page one visibility for the keywords her students would be searching.

Virtual Office Second Business

A business-owner in the work space sector wanted to launch a secondary stream of income for virtual offices. He briefed North West SEO what the business would be aiming to do, we did the keyword research and on-page content that sent the side-hustle from page 5 to page 1.

North West SEO services

We offer our expertise across a range of SEO disciplines so that you can focus your efforts on what you do best. To make life easy for you you can work with you in the following ways:

Page by page

Simply provide us with a list of URLs you want us to focus on, and we'll work with you to confirm target keywords and target topics. We'll quote you according to our pricing system and provide a time-scale, with payment due once work is handed over (we can guarantee we will do work for you, we can't guarantee improved rankings). We can handle everything in your CMS for you, or send you an itemised list of actions and documents with ready-to-go content if that's easier.

We'll monitor the target keywords for 3 months after everything is live to ensure that there has been a positive impact for you, making small tweaks where we need to.

Project by project

Do you have a one-off project that need the assistance of a dedicated SEO? Let us know and we'll work to ensure that SEO best practices are followed. It could be:

Migration planning
Product range launches
Updating out-of-date content where rankings are now falling
Algorithm update recovery

We will quote you a price and time-scale based on the specifics of the job, and while rankings cannot be guaranteed, work can, so payment is taken on publishing of final action.

We'll monitor for 3 months following project completion to ensure everything is satisfactory, and we'll be available for small changes as required.

Whole website

If your whole website needs to meet SEO best practice to find revenue-earning traffic, we'll audit your site to find what pages work and what pages don't work for you. We'll identify what needs to be pruned, and what needs to be worked on. We'll find technical SEO opportunities too.

Depending on the size of your site, and the scope of the job we will quote you for three month sprints.

Content services (on-page SEO)

We will take a granular look at your site and ensure your content is optimised to meet best-practices. Our aim is to deliver rankings for the queries customers are actually making, and ensure you have as much organic visibility as possible. As well as traditional search results, our aim is to achieve AI Overview visibility too, as well as LLMs. We do this by ensuring your on-page content is thorough, transparent, in-depth and succinct.

Content audit
Keyword research
Content gap filling
Content optimisations
Content creation
Titles and descriptions
Product copy

Technical SEO

By ensuring your side hustle's website meets SEO best-practices through granular technical SEO, you're giving yourself the best chance at being discovered, crawled, indexed and ranked quickly and efficiently. And we're here to help you do just that.

SEO success is more than just keywords in your copy. It's vital that your website is healthy from a technical standpoint, to ensure you have every advantage over the competition. This includes:

Website architecture (URL optimisation)
Schema markup
Internal linking
Image optimisation
Canonicalisation issues
'Crawled Not Indexed' fixes
Duplication

How quickly can my side hustle expect to see SEO improvements?

Any SEO strategy will take a minimum of three months to see any meaningful growth. In our experience the very first improvements will be seen in about two weeks, however, these will be small and very specific. Generally, SEO is a long-term investment due to the ever-evolving nature of search algorithms.