SEO Consulting Services

SEO Consultant Key Takeaways

• SEO consultants can deliver high ROI, flexibility at a cost-effective rate 

• An SEO consultant is an extension of your SEO and marketing team, working with you to achieve business goals

• SEO consultants offer one-on-one communication, bypassing SEO agency red-tape

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Why Businesses Need SEO Consultants

SEO consultants are an excellent middle ground for businesses that need additional SEO expertise, but don’t need to grow their in-house team or don’t want to deal with the impersonal nature of high-staff churn agencies where your account manager will alternate over time.

SEO consultants are a direct source of expertise and can be as hands-on as needed, either offering strategy advice that your internal resources action, or can action the work themselves.

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For businesses that have in-house SEO managers, they may find their time is taken up reporting to CMOs and meaningful SEO work is replaced with technical debt and corporate responsibilities. North West SEO's consulting service let's your SEO staff focus on corporate obligations, while allowing meaningful SEO work to be carried out.

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What Is An SEO Consultant?

An SEO consultant is an independent search marketing specialist who provides expert, hands-on guidance to improve a website’s organic visibility. Acting as a strategic partner, they audit technical architecture, optimize content, and map keyword strategies to drive high-converting traffic, generate leads, and scale revenue without the overhead of traditional agencies.

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Consultants vs Agencies?

An external SEO expert can be an alternative to or work in combination with a dedicated SEO agency. Consultants are expert individuals that can dedicate more time to their clients than agencies, so for this reason going the route of hiring a consultant can make sense, whether you are looking to hire someone local to you or to work remotely.

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Typically digital marketing agencies have account managers to communicate with clients, as well as specialists to execute the work, so communication comes from one person and the work is done by another, and staff churn means you never know who is working on your website on any given month.

 

With an SEO consultant, there is no churn, unless you switch to a new consultant. The consultant can either give direction to your in-house team, or take on website-side work if you don't have an in-house team, but either way you know exactly who is conducting the work, and the person you are communicating with is in charge of the SEO they are delivering.

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What a consultant cannot do is deliver content, assets and outreach at scale - they can derive the strategy, build a plan for multiple content pieces and assets, however delivering this at scale requires having the resources for it. If the deliverables you are looking for are onsite-assets that build links, an agency makes more sense than an SEO consultant or an SEO contractor.

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How Much Do SEO Consultants Cost?

SEO consultant fees depend on the consultant - the demand for their services, their experience and their minimum fees - and the client's own requirements. At North West SEO, our aim is to help marketing budgets go further, so we allow for a monthly cost of £250 for one day's worth of work, however depending on your requirements this can scale up. A free discovery call will allow us to learn what your need and draw up a plan on how we can achieve that.

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Why Choose North West SEO As Your SEO Consultant

• Direct relationship - As an independent organic search specialist, North West SEO is on hand to guide you through your SEO journey, and you will have the benefit of an SEO practitioner with hands-on experience across several revenue-focused industries.

• Clients' bottom-line focused - North West SEO has always been focused on a business’ bottom line: leads and enquiries (for lead generation), sales (for e-commerce) and revenue. We don’t work on traffic, or Domain Authority or any other vanity metrics - although they are useful to show direction of travel. If your business requires PPC services, not just SEO work delivered, then we'll work with you to ensure your targets are met.

• 10 years in-house experience - North West SEO is an SEO specialist service with years of in-house SEO experience. That means we aim to grow your business, not grow the amount of products and services we offer you.

 

The North West SEO System

• Book your discovery call. You’ll walk us through your industry and what you want to achieve (such as launching new products or services, or recovering from a recent Google update or to solve traffic suddenly disappearing), and from there we’ll advise how we can assist 

• Following the discovery call, we’ll email you a more-detailed plan and price quote to initiate kick-off of our services, which can be amended.

• Once agreement on the final plan is made, a £100 deposit initiates work beginning, with the remainder being paid monthly once invoices are sent.

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What Our Consulting Covers

Our SEO consultancy aims to provide the same level of support as having an in-house manager, at a scale that suits you.

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Technical SEO audits

We can carry out regular SEO audits to ensure your website is technically sound. This involves fixing broken internal links, mending any canonical issues and ensuring schema markup is as in-depth as can be. We can work with you improve internal linking throughout your site, as well as ensure your images are all optimised for fast loading and include alt text.

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Content strategy

We will work with you to create a search engine-focused content strategy that will drive commercial traffic and also that will build topical authority. Our aim is SEO-focused content that will also perform well on LLMs, resulting in citations on ChatGPT and Gemini (aka GEO). Ultimately though, our aim is to plug content gaps and boost your organic visibility in a way that drives sales-making traffic. We can craft the content for you, or we can research and deliver briefs for your team - our SEO services are designed to work around what you need.

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Local SEO

,For businesses focused on their local area, we will create a local SEO strategy that will boosts sales, enquiries and bookings. From ensuring your Google Business Profile is up to date to working with you increase reviews, our aim is to help you succeed in your target location.

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Customised SEO strategy

Regardless of what field or industry you are, we will work with you to create a customised SEO strategy, specifically tailored to your business model.

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How Our SEO Consulting Has Helped Businesses

We offer our SEO consulting expertise in a way that lets businesses scale according to their budget. That's why we offer a three-tier project platform:

• Page-by-page

• Project-by-project

• Whole website retainer

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Page-by-Page

This basic SEO coverage allows businesses to simply give us the URLs that they want worked on, and we will optimise those pages to perform better in the SERPs, AI Overviews and AI chatbots.

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Project-by-Project

For ad-hoc projects and product launches, we can consult on a project-by-project basis. This could mean working with you to recover declined rankings, SEO migrations and post-migration recovery, or simply new season product launches needing copy-writing and technical SEO support. For the period that the project lasts, North West SEO will be your on-call SEO consultant.

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Whole Website Retainer

Our full service offering. We work with you on a three month cycle on retainer, and audit your website from top-to-bottom finding every SEO opportunity we can, and being a support and resource to prevent any potential SEO issues from happening.

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Who Is North West SEO?

North West SEO is headed by Pana Markides, an SEO practitioner in Bolton with 10+ years experience both in-house and as a freelancer. Currently, Pana Markides consults as an SEO for business of all types and sizes, with an aim to drive revenue, and avoid vanity metrics. He works with business owners to fix deep technical flaws, recover lost traffic, recover from algorithm updates and drive high-converting organic traffic to their websites.

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Who Has North West SEO Helped?

North West SEO has helped a range of businesses and companies, both as a consultant and through years of in-house experience. Learn how we have helped others, and how we can help you too. 

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Native Coworking

NATIVE Coworking re-launched their virtual office offerings with an all-new tiered pricing system to cater for different business needs. North West SEO consulted on strategy and re-wrote their entire landing page and also created additional pages to explain the new tiers in greater detail. NATIVE saw their virtual office rankings climb from page three to fourth.

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PPC Consultancy.com

PPC Consultancy.com approached North West SEO to consult on wider strategy and optimise their core service pages as part of a launch of their services. We advised on how to build the site, and built out in-depth content that ensured the URLs did not compete with other pages on the website, and offered wider SEO support throughout.

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Cybersecurity client

North West SEO works on SEO contract with an cybersecurity company to keep their website optimised, and improve lead flow. The result was 2026 began with the best month in 12-months for leads numbers.

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SEO Consultant FAQs

How long does it take to see SEO results?

SEO is not an overnight investment, as you no doubt know. And while individual wins can happen overnight, a successful and sustainable strategy is an ongoing effort. We advise to budget for an SEO strategy to take a year to see the full fruits of the labour, although typically three to six months will give you an indication of direction of travel, or if the strategy needs a pivot (this may happen as a result of Google's algorithm updates).

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Do you guarantee #1 rankings on Google?

No we do not make any guarantees regarding #1 rankings. We guarantee that the work we carry out for you will meet or exceed best-practices for SEO, and boost your website's topical authority, and this should deliver improved rankings for your target keywords, but due to keyword competitiveness and how complex modern result pages are, we cannot guarantee anything.

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We will collaborate with you to devise some real-world achievable organic goals, such as improved rankings for a list of pre-decided revenue generating keywords and topics, and improved metrics versus a similar competitor.

  

How do we communicate during a project?

We are available to you throughout the day, and you can consult with us by phone, WhatsApp, email or Microsoft Teams, whichever is easiest for you. Once a month we will share insights on your SEO performance by email, and this will give you an indication of direction of travel and the impact of SEO work.

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Do I need to implement the SEO changes, or do you?

We offer flexibility on this, depending on your resources. If you have resources to write any content we brief, then you are free to do that, and if you need North West SEO to craft the content for you, we will budget that into the work booking for you. We have 10+years of experience content writing for SEO and hands-on experience with WordPress, Shopify, Wix, Umbraco and many other CMS, so we are very comfortable executing any SEO work in your CMS.

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How do you measure SEO success?

We believe revenue is the only sure-fire way of measuring SEO success, and we will measure our work to that end. However, SEO success is not overnight, so we use Google Search Console to measure organic growth, generally monitoring impressions, clicks and average positions. We use GA4 reports to monitor a broad overview of your website's performance and finally use AhRefs to monitor keyword performance over time and backlink profile change.​

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Do you only work on specific days?

We work on a daily rate pricing system as this allows us to ensure that there is a minimum time we can spend on a client that delivers a meaningful result. We don't charge by the hour as we need a minimum of eight hours to complete the minimum tasks we wish to deliver for our clients. That being said, work booked for any number of days is not confined to a single day, we are on hand for you throughout the month to answer questions and we factor communication with our clients into our daily rate.

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Contact us today for your free discovery call to learn how our SEO consultant service can grow your organic search offering.