PPC Services

Google Ads campaign management

Pay-per-click (PPC) is a core marketing channel that enables businesses to find customers without worrying about algorithms, however an experienced paid search partner is the difference between wasted budget and a website that is a sales machine.

Make more sales. Today.

Why Businesses Need PPC

PPC is an essential part of the marketing mix as it lets businesses drive steady traffic without the worry of Google algorithm updates, or visibility drops due to migrations like SEO. However, leaving Google Ads to default settings can result in wasted budget, so a paid search specialist is well worth the cost.

PPC Campaign Management Services

North West SEO can manage your PPC campaigns, from Google Ads to Bing Ads and paid social campaigns on Facebook, X and Reddit.

While we will oversee the overall strategy and be your point of contact for any paid search related questions, our PPC specialist will handle delivery of all your accounts needs, ensuring that there is one point of contact for you, and a specialist is handling your campaign.

Why Use North West SEO for PPC Needs?

All your search needs in one place: SEO and PPC are complimentary channels, with most searchers not distinguishing whether they are clicking an organic or paid result, so any marketing strategy needs a balance of those.
Un-siloed marketing: hiring a PPC specialist independently makes sense from many angles, but if there is no co-operation with your SEO team, that will lead to wasted budget. Unifying your SEO and paid channels under one strategist, will mean organic work will benefit from the paid channel’s data, and the same for the other way round.
One point of contact - any issue you have, North West SEO will be your contact to ensure problems are solved quickly.
Availability - Our team is available throughout the campaign to answer any questions you have.

How North West SEO Can Help Your PPC

North West SEO offers PPC campaign management in partnership with Manchester-based PPC consultants PPC Consultancy.com. This means you get the benefit of North West SEO's search marketing strategy and the firepower of a paid search and paid social specialist can handle all of your PPC needs, while still retaining a single point of contact and not having your marketing channels in silo, but collaborating. This way we are able to offer more than just SEO services, but also assist businesses with:

Google Ads
Microsoft Advertising (Bing Ads)
Alternative search engines (DuckDuckGo etc)
Paid Social
- Meta Ads, including Facebook, Instagram and WhatsApp
- YouTube
- X
- Reddit

Cost of PPC Campaign Management

Due to PPC being dictated by clients' budgets, it is difficult to assign a cost of PPC campaign management, although typically it is a % of ad spend or a fixed retainer. Arrange a free discovery call to go through your requirements and get a bespoke price.

Case Studies

Freelance 3D Designer

Between 2020 and 2024 we provided PPC consultancy services and SEO consulting to a freelance 3D design firm. Core products were 3D product design and 3D animation and VFX services for advertising and film productions. We ensured the client was on page one for their core keywords and local keywords and through Google Ads ensured enquiries came through regularly and within budget.

Virtual Office Provider

From 2025 and into 2026 we consult on SEO and manage the PPC campaign for NATIVE Coworking, an independent coworking space in Cyprus that pushes virtual offices as a high-growth product. North West SEO additionally provides consulting services on wider SEO requirements, although the main scope is a ‘page-by-page’ requirement, where the client provided us with pages they wished to improve rankings for, and we provided an action plan to achieve that, and within a few weeks the client achieved top 5 rank for the target keyword.