Case Studies

What SEO Success Looks Like With North West SEO

When we work with businesses, our aim is to deliver business growth through SEO traffic that leads to more enquiries and sales. We do this by ensuring we understand your business' needs, your USPs in your specific sector and your potential customers that are searching for your service.

We will analyse your competitors and get a sense of what works in your sector, and from there craft a strategy that brings your business proposition into alignment with SEO best-practices. If you're suffering from lower rankings following a Google update, we'll get to the bottom of why Google's algorithm no longer rewards you, and come up with a strategy that targets the root cause.

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North West SEO is an SEO consultancy headed by Pana Markides, an SEO with more than 10 years' experience in SEO. In that time he has worked in house as well as as a freelancer, and the case studies below reflect his experience, beginning with the longer in-house roles.

 

In-House SEO Experience

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Love Energy Savings, Bolton: Page One Across Multiple Energy Brands, Ahead Of Uswitch And MoneySuperMarket

Over the course of three years in-house at Love Energy Savings (now Love Business), the SEO channel was a key lead driver for Love Energy Savings and its seven sister business energy TPI brands. Love Energy Savings' SEO performance was being held back by a strategy that changed every few years, and the business decided to invest in a long-term in-house SEO team. Additionally, as new websites were added to the portfolio, these new sites had their own SEO strategy, so a strategy standardisation was required.

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As part of the SEO team, we consolidated low traffic, low conversion pages, and removed legacy blog content that was no longer performing. Over the course of three years, URL bloat was eliminated and lead generating pages became the sole focus, not vanity traffic. The result was multiple Love Energy Savings brands on page one for all core keywords.

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Nature of work

• SEO strategy and optimisation (full-time)

• SEO content writing (full-time)

• Technical SEO (full-time)

• Website migrations (full-time)

• Link building (full-time)

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Results: Top visibility for core keywords across multiple sites, beating household names such as Uswitch, MoneySuperMarket, Compare The Market and more

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Case Study: Website migrations with Love Energy Savings.

Migration projects were routine, quarterly projects at Love Energy Savings - acquisition of new sites was part of the business growth strategy, and that required migrating the newly acquired domain from the original WordPress CMS to Umbraco. Occasionally, in the case of PowerCompare.co.uk (an acquired website that was migrated to a new CMS), the decision was made to redirect the domain into the newly launched LoveBusiness.co.uk domain, a project that was executed seamlessly.

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As a result of this, a migration workflow was required to ensure these regular migration projects went off without any SEO impact.

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While initially, migration issues were regularly found, such as canonicalisations, incorrect title tags and many more, by working with developers we were able to create a process to ensure these errors did not happen going forward, ensuring these routine and drama-fuelled migrations became simply routine and drama-free.

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Crown Oil, Heywood: Outranking Certas Energy And NWF On Core Commercial Keywords

Over the course of three years in-house at Crown Oil, the SEO team drove organic traffic to the various websites in the Crown Oil group. We were tasked with ensuring that Crown Oil and its sister fuel supplier brands were the top results for commercial keywords. We optimised pages, researched keyword gaps, built guides, oil specification pages and ran successful link-building campaigns, while ensuring the portfolio of sites met technical SEO best practices. The result was Crown Oil's SEO visibility outclassed national competitors with much larger offline reach.

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Nature of work

• SEO strategy and optimisation (full-time)

• SEO content writing (full-time)

• Technical SEO (full-time)

• Link building (full-time)

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Results: Top visibility for core keywords, outranking larger national competitors such as Certas Energy and NWF. Fuel specification pages also outranked the owner of said specifications.

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Hippo Motor Group, Blackburn: Page 1 for 'car leasing'

As part of the in-house SEO team at car leasing and car finance company Hippo Motor Group, we drove organic sales to the Hippo Leasing website, as well as four more brands under the Hippo umbrella.

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Nature of work

• SEO strategy and optimisation (full-time)

• SEO content writing (full-time)

• Technical SEO (full-time)

• Link building (full-time)

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Results: Achieved page 1 rankings for 'car leasing'

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CPC Farnell, Fulwood: 100,000 Product Pages Optimised At Scale

CPC Farnell engaged us to optimise their e-commerce website SEO across 100,000 products at the time. Due to the logistics of how products were uploaded to the site, product titles were by default made up of codes and acronyms, so keyword research was needed, product titles and product descriptions had to be created at scale, and optimised images needed to be uploaded.

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Nature of work

• SEO strategy and optimisation (full-time)

• SEO content writing (full-time)

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Results: 100,000 SKUs optimised.

 

SEO Consulting Case Studies

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Cybersecurity Client, Ireland: From 20% Below Lead Budget To Hitting Target

A cybersecurity company hired North West SEO on an SEO contractor basis to help them recover from algorithm updates that had hurt their lead flow.

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Following a technical audit, the site was bloated with pages, loaded with technical debt, had cannibalisation issues and many pages were not focused on their keywords.

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We worked with the in-house SEO team to systematically go through the site product-by-product and better target keywords, roll up competing pages, overhaul pages that needed it, as well as get the technical SEO in order.

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The result was that a 20% deficit against their lead budget turned into the SEO team meeting budget, with a trajectory for further growth.

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Nature of work

• SEO consulting & strategy (contract role)

• SEO content writing (contract role)

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Results: Best month for leads in 2025, and a 20% budget deficit closed

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NATIVE Coworking, Larnaca: Page 5 To #1 For 'Virtual Office Cyprus'

NATIVE Coworking is a coworking space in the town centre of Larnaca. They were expanding their product offering to include virtual offices in Cyprus, and approached us to help them navigate their journey through the SERPs as a page-by-page offering, where they were on page 5.

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We audited their onsite content for this new service, and found it un-optimised and thin, and we also took the time to let the client educate us on the new service and their USPs. We also analysed competitors for the service and put together a plan to overhaul the existing on-page content and tighten up focus keywords. As a result, NATIVE surged from page 5 to page 1 once the new content was indexed.

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Since then, we've refined the page further, placing them within the top 3 for their core keyword, and the client asked North West SEO to augment their efforts with a PPC campaign, and the result is lead enquiries have surged.

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Nature of work

• SEO consulting & strategy (retainer)

• SEO content writing (one-off projects)

• PPC services (retainer)

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Results: Enquiries doubled, and #1 rankings for multiple target keywords including 'virtual office cyprus', 'meeting room larnaca' and 'coworking space larnaca' over the course of the campaign.

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Black Carbon Media, Larnaca: Record Clicks And Impressions From A Standing Start

Black Carbon Media is an environmental campaigning organisation in Cyprus and approached us for a whole website SEO strategy as they were getting to grips with online publishing.

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We audited their site and found it technically well set up, and free of errors, but simply needed an SEO content strategy and the benefit of time to implement that strategy. We devised a calendar of evergreen and informational content for the client that would showcase them as a pro-climate organisation that punches above their weight.

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Nature of work

• SEO consulting & strategy (one-off project)

• SEO content writing (one-off project)

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Results: Record impressions and clicks, and new keywords ranked

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Also Worked With

Alongside the projects above, North West SEO has delivered SEO strategy, research and content for a range of other businesses and independent operators:

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• PPC Consultancy, Manchester: SEO strategy and content for a Google Ads specialist and North West SEO's paid media partner. We audited the site, found the homepage well set up to drive enquiries but the rest of the site under-developed, and prioritised service page content ahead of a longer-term informational content plan.

• Korean cosmetics retail market entrant, Larnaca: Keyword research and market research to assess the size of the local market, and a marketing strategy for launch.

• 3D product rendering and animation, Cyprus: Page-by-page optimisation of a service landing page for a high-margin service, driving traffic and enquiries.

• Guided bicycle tours, Cyprus: Built the online presence from scratch: keyword-targeted website content and a Google Business Profile as part of a local SEO objective for a client's side hustle.

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Get in touch with North West SEO to increase organic performance for your business today, or read more about our SEO consulting services and pricing.